Social Media Lessons from Bon Jovi
Bon Jovi make communicating with their fans look easy and fun. Here's how they use social media and technology to take their interactions to the next level.
View ArticleToronto Raptors 2010: Where realistic marketing happens
Last Sunday I went to the Toronto Raptors’ preseason game against the Phoenix Suns (I never turn down an opportunity to see Steve Nash play if I can help it). […]
View Article5 things “Beat the Bank” Teaches About Creating Good Contests
Last Friday (August 26), CHUM FM’s summer installment of the Beat the Bank contest came to an end. On the following Monday (August 29 ), the Toronto-based radio station launched […]
View ArticlePromoting a Book? 8 Social Media Tactics to Extend Its Reach
Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, […]
View ArticleHashtags: A Tourist Operator’s Digital Best Friend
I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite […]
View ArticleMoneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational...
So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated […]
View ArticleWattpad: Disrupting publishing, one download at a time
If you went to the office building in North Toronto where I interviewed Amy Martin, product marketing manager for Wattpad.com, on November 12, 2012, you might find that tree mural […]
View Article